We built in some really great stats into the Layar Creator which you can use to analyze your Creator campaigns. You can see views, clicks and users on the campaign, page and button level, and you can even export the data and play with it yourself.
Below is a short video that shows you all of the features found in Creator stats and how to use them.
1. The difference between Views on page level and Views on button level
Page Views is triggered when Layar App recognizes the page. Button views is triggered when the button is loaded. This can cause variation as some users failed to see the button for some reason (for instance, they didn't wait or something went wrong).
2. The column definitions in the CSV file
The CSV file shows a history of the button level stats. The definition of each column is listed below:
date: the date when the stats was recorded
page: the page title in the Layar Creator
button: the button ID assigned to each button, for instance, 12345
views: the number of button views
clicks: the number of button clicks
ctr: Click-Through-Rate, the ratio of number of clicks of this button to the number of button views.